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commentary / Companies that Measure Social Media, Influence, and Brand

Companies that Measure Social Media, Influence, and Brand

It is what it says: a collaboratively collected list of companies that measure social media comprehensively.

Here's another (related) list with some other social media metrics content.

And here's a list of things to track when you're tracking buzz, conversations, and other social media use of content.

social media / glossary

List of "buzz" and social media words:
NBZM_GetSmartGuide.pdf (application/pdf Object)

social networks / list of create-your-own-social networks

Nine Ways to Build Your Own Social Network

Some advice and profiles on the following social network companies: - Ning, KickApps, CrowdVine, GoingOn, CollectiveX, Me.com, PeopleAggregator, Haystack, ONEsite

All of these provide platforms for groups to build their own networks.

analytics / crazyegg

Crazyegg - visualize your visitors

A 24 hour fabricated test on this blog

This analytic software tracks where people click on a page. That's it. The value is that you can see where people click, at what frequency, and the program also keeps track of where the "clicker" entered the site from (whether from google, from a direct link, from within the website, etc.)

Widgets / Clearspring

NBC is using Clearspring to create widgets like this clip from Saturday Night Live. This lets people share the clip by posting it as a link to the video on NBC's web page, to the video file itself, or by embedding it as below. The service also provides analytics on how and where your video is being shared.

Clearspring - Services for Building, Deploying and Tracking Widgets